RIP Link in Bio: Here’s What You Can Do Instead to Boost Instagram Conversions

You’ve heard it countless times before—“Check the link in my bio!” But let’s be honest: the Instagram “Link in Bio” strategy is fading fast. 

With users craving instant interaction, that phrase feels like it belongs to a different era. So, if you’re still relying on it to direct traffic, you might be losing valuable conversions. 

Fortunately, there’s a better way to engage your followers and turn them into loyal customers—without leaving them stranded on your bio link.

So, what’s next for Instagram marketers? Let’s dive in!

Why “Link In Bio” Is Fading Away

Instagram users have become more sophisticated, expecting seamless and engaging experiences. 

Here’s why the once-trendy “Link in Bio” strategy is starting to lose its impact:

1. More Clicks, Less Engagement

When you tell your followers to click on the link in your bio, you’re essentially interrupting their scrolling experience. 

Not only do they have to exit the post and navigate to your profile, but they also need to find the bio link and then decide if the content is worth the hassle. It’s no wonder that many drop off before even getting there.

2. Limited Tracking and Personalization

Using a generic link in your bio is like casting a wide net in a sea of fish without knowing who’s biting. 

You miss out on targeting specific audiences and providing personalized experiences, which are key to higher engagement and conversions. Plus, tracking the effectiveness of these bio-links isn’t as robust as it should be.

3. Lack of Real-Time Interaction

The traditional “Link in Bio” strategy doesn’t allow for instant conversations or personalized responses. 

Social media is fast-paced, and users expect to interact quickly and directly with brands. When they can’t, they move on—and you miss out on a prime conversion opportunity.

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Link in Bio is Dead: Here’s What You Can Do Instead

Now that “Link in Bio” approach is no longer effective, it’s time to move beyond outdated methods and embrace tools that offer real-time engagement and automation. 

One of the most powerful alternatives is ManyChat, a tool that integrates with Instagram’s Direct Messages (DMs) to automate conversations and guide your followers toward conversion.

Here’s why ManyChat is the game-changer you need for boosting Instagram conversions:

1. Instant Engagement Through DMs

Instead of sending your followers to a generic link, ManyChat enables you to engage them through automated conversations directly within Instagram’s DMs. 

This keeps your audience right where they’re most comfortable—on the platform—while instantly interacting with your content.

For instance, ManyChat can send an automatic, personalized message to anyone who comments on your post, offering additional information or guiding them toward a specific action like learning about a product, signing up for a webinar, or making a purchase. 

To take this even further, you can encourage your followers to leave a comment with a specific keyword to trigger the conversation.

Let’s say you’re running a giveaway: prompt your audience to comment with the word “giveaway,” and ManyChat will immediately send them a personalized DM with all the details on how to participate. 

This not only boosts engagement but also keeps the process smooth and interactive, making your followers more likely to take action without ever leaving Instagram.

2. Personalized User Journeys

With ManyChat, you can segment your audience and offer tailored interactions based on their behavior. 

For instance, if a follower shows interest in one of your products or services, ManyChat can guide them through a personalized conversation flow that feels human, answers their questions, and offers relevant content. 

This level of personalization boosts trust and makes followers more likely to convert.

3. Simplified Lead Generation

ManyChat makes it easy to gather leads on Instagram without relying on clunky third-party tools. 

You can set up ManyChat to collect email addresses, phone numbers, or other valuable data directly through Instagram DMs. 

This seamless integration makes the lead generation process more organic, meaning users are more likely to engage and provide their information.

4. 24/7 Availability

Unlike relying on human responses, ManyChat ensures you’re available around the clock. 

Whether it’s 2 PM or 2 AM, ManyChat can automatically respond to user inquiries, handle customer support questions, and guide potential customers toward conversions without delay. 

This level of responsiveness can significantly increase your chances of closing a sale or maintaining user interest.

5. Increased Conversions with Automated Follow-Ups

ManyChat doesn’t just stop at initial engagement. You can set it up to follow up automatically after an interaction. 

For instance, if someone expresses interest in your product but doesn’t immediately purchase, ManyChat can send them a gentle reminder or a special offer in their DMs later on. 

These automated follow-ups are crucial in nudging users toward conversion without feeling too pushy.

6. Seamless Integration with Instagram’s Features

ManyChat works harmoniously with Instagram’s existing features, such as Story mentions, comments, and replies. 

You can create automated flows that trigger specific actions based on how users interact with your posts, making the entire experience feel natural and aligned with Instagram’s interface.

What’s more, ManyChat is Meta-approved, meaning it seamlessly integrates with Instagram’s policies and ecosystem, providing you with a reliable, secure way to automate interactions. 

This approval ensures that you can confidently use ManyChat without worrying about compliance issues, knowing it’s built to work in perfect sync with Instagram’s ever-evolving platform.

7. ManyChat Has a Free Trial

The best part? ManyChat offers a free trial so you can explore its powerful features before committing. 

Whether you’re a small business looking to streamline your customer engagement or a content creator aiming to convert more followers into clients, ManyChat’s trial gives you a risk-free opportunity to see the impact it can have on your Instagram strategy.

How to Connect Your Instagram Account to ManyChat

Connecting Instagram to ManyChat is straightforward, and there are three scenarios depending on your situation:

• You are new to ManyChat.
• You already have a ManyChat profile.
• You already have a ManyChat account.

Let’s walk through each scenario step by step:

1. You Are New to ManyChat

If you’re new to ManyChat, follow these steps to connect your Instagram account:

• Go to ManyChat and click the Started Free Trial button in the upper-right corner.
• Choose Instagram from the list of channels.
• Follow the prompts to connect your Facebook account. This step is required to grant permissions through your Facebook page to build automations. You will need your Facebook account password for this step.
• Click the Go to Instagram button.
• In the pop-up window, log in to Instagram to set up the required permissions.
• Select the appropriate Instagram account to complete the integration.

2. You Already Have a ManyChat Profile

If you’ve registered with ManyChat but haven’t connected any channels yet, follow these steps:

• Log in to ManyChat and go to My Profile > Manage Accounts.
• Click +Add New Account.
• Choose Instagram from the list of channels.
• Click the Go to Instagram button.
• In the pop-up window, log in to Instagram and grant the necessary permissions.
• Select your Instagram account to finalize the integration.

3. You Already Have a ManyChat Account

If you’ve previously connected other channels to ManyChat, follow these steps to add Instagram:

• Log in to ManyChat and go to My Profile > Manage Accounts.
• Select the account where you want to add your Instagram page.
• Navigate to Settings > Instagram > Connect > Go to Instagram.
• In the pop-up window, log in to your Instagram account.
• Grant the required permissions to complete the connection.

Connecting Instagram via Meta Business Suite

If you’re having trouble connecting your Instagram account directly to ManyChat or you’re managing a client’s account, you can use the Meta Business Suite for a smoother connection. This method is ideal for agencies or businesses that manage multiple accounts.

When connecting your Instagram, select the Connect with Meta Business Suite instead option. 

This will display a list of Instagram accounts linked to the Facebook pages you manage, allowing you to choose the right one without needing Instagram login credentials.

Final Thoughts: The Future of Instagram Marketing

ManyChat transforms the Instagram experience from a one-way street (where you ask followers to check a link in your bio) into a dynamic two-way conversation. 

By engaging your audience directly in DMs, providing personalized responses, and following up automatically, you create a smooth path from interest to conversion.

The “Link in Bio” may be dead, but with ManyChat, your conversions don’t have to be.

Ready to see the difference for yourself? 

Start your ManyChat free trial today and experience firsthand how real-time, automated conversations can boost your Instagram conversions.