ManyChat Review 2024: Features, Pros, and Cons

If you’re in online marketing or customer engagement, you’ve likely heard of ManyChat. 

As one of the most popular chatbot platforms, ManyChat can help you create and manage chat automations effortlessly. 

But is it the right tool for you? 

In this ManyChat review, you’ll explore its features, pricing, pros, and why it might be the perfect fit for your business. 

Ready to dive in? 

Let’s go!

Disclosure: This post contains affiliate links. If you click on an affiliate link and later make a purchase, I may receive a small commission at no additional charge to you. Money earned through affiliate links helps keep this site running.

What is ManyChat?

ManyChat is a powerful platform designed to help you create and manage Facebook Messenger chatbots. 

With ManyChat, you can automate conversations, answer customer queries instantly, and even drive sales without lifting a finger. 

It also supports integration with other popular messaging apps, making it a versatile tool for customer engagement. Sign up on Manychat to get started. 

ManyChat Key Features

Here are some of Manychat’s features.

1. Easy-to-Use Interface

You’ll love ManyChat’s user-friendly interface. 

The drag-and-drop editor allows you to build complex chatbot sequences easily, without needing any coding skills. 

This means that even if you lack technical expertise, you can still create effective chatbots that enhance your customer interaction.

2. Multi-Channel Support

ManyChat initially focused on Facebook Messenger but now supports multiple messaging platforms, including SMS and email. 

This ensures you can reach your audience on their preferred communication platform, whether they use Facebook, WhatsApp, or another service.

3. Automation and Broadcasting

Automation is at the heart of ManyChat. You can set up automated responses to common customer queries, send scheduled broadcasts, and even create drip campaigns. 

This helps nurture leads and convert them into paying customers, saving you time and effort in the process.

4. Integration Capabilities

ManyChat integrates seamlessly with various third-party applications, from CRM systems to e-commerce platforms like Shopify. ]

This ensures your chatbot works in harmony with your existing tools, providing a cohesive experience for your customers.

5. Analytics and Reporting

Understanding how your chatbot performs is crucial. 

ManyChat offers detailed analytics and reporting features, allowing you to track user interactions, measure engagement rates, and optimize your chatbot strategy based on data-driven insights. 

This way, you can continually improve your customer engagement efforts.

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ManyChat Pricing

Here’s a quick overview of Manychat’s pricing.

Free Plan

With the ManyChat Free plan, you can start with basic features to reach up to 1,000 contacts. 

This plan includes Instagram, Facebook, and WhatsApp as channels and gives you access to the basic features of the Flow Builder and Growth Tools. 

It’s perfect for testing whether ManyChat is the right fit for your business.

Pro Plan

ManyChat’s Pro plan gives you access to almost all the platform’s features. Starting at $15 per month, the cost increases with the number of contacts. 

For instance, 1,000 contacts cost $25 per month, and 5,000 contacts are $45 per month. This plan includes a 7-day free trial and a 30-day money-back guarantee, allowing you to test out the Pro features risk-free.

AI Features and Inbox Pro

For advanced AI features, you’ll need to pay an extra $29/month. 

Additionally, ManyChat offers Inbox Pro for advanced live chat features, starting at $99 per month for three live chat seats, with each additional seat costing $39 per month. 

These features are great if you need more advanced customer support options.

Sign up for Manychat today!

How to Use ManyChat

Here’s a quick guide on how to use Manychat.

Using the ManyChat Flow Builder

In ManyChat, you manage your chat automations from several tabs:

  • Home: Overview of your chatbot and getting started tips.
  • Contacts: Overview of everyone who has interacted with your chatbot.
  • Automation: Where your chat flows and automations live.
  • Live Chat: Hand over chats from the bot to an agent.
  • Broadcasting: Send mass messages to your contacts.
  • Settings: Control the settings of your chatbot and ManyChat account.

Building Chat Automations

Using the Flow Builder, each automation consists of triggers and blocks. 

Triggers start your automation (e.g., a Facebook comment), and blocks determine what happens next. 

You can choose from messages, conditions, actions, start automation, randomizer, and comments. 

The Flow Builder also offers features like auto-arrange steps and the ability to test chatbot flows directly within the interface.

ManyChat’s Essential Elements

ManyChat offers all the essential elements to create your chatbot, including conditions for personalized conversations and start automation elements for scalability. 

You can also use delays, images, video, audio, attachments, galleries, vertical lists, emojis, persistent menus, quick replies, buttons, user input, location sharing, email validation, phone number validation, and date validation.

Contacts Management

On ManyChat, you can see all contacts in one overview. Custom fields and tags help segment your contacts and tailor interactions based on their information. 

When you click on a contact, you can see their custom fields and tags, and even start a chat to view their entire chat history on all channels. 

This feature ensures you have a comprehensive understanding of your audience and can provide more personalized support.

Broadcasting, Sequences, and Rules

With ManyChat, you can start conversations with broadcasts, sequences, and rules. Broadcasts are mass messages, sequences are timed message series, and rules automate actions based on events. 

This flexibility allows you to engage your audience in various ways and keep them informed about your latest updates.

ManyChat AI: Keywords, Intents, AI Step, Flow Builder Assistant & More

ManyChat’s AI features include keyword triggers and an AI add-on for intents, AI steps, a Flow Builder AI Assistant, and a Text Improver. 

These tools help automate and enhance customer interactions effectively. For instance, keyword triggers can automatically reply to user messages based on specific words, while AI Intents understand the context of a message and respond accordingly.

The AI Step allows you to create your own AI Lead generation assistants with natural language. 

You can instruct the AI on what to do at each step, whether it needs to collect information, and where to save that information. 

The Flow Builder AI Assistant can automatically create complete automations based on a few questions you answer. 

The AI Text Improver can rewrite texts for different goals, change the tone of voice, or translate them into other languages.

Channels and Integrations

ManyChat supports multiple channels, including Facebook Messenger, Instagram, WhatsApp, Telegram, SMS, and email.

This multi-channel capability allows you to create an omnichannel chatbot experience for your users. 

You can also merge contacts across channels based on their email or phone number, ensuring a seamless user experience.

ManyChat integrates with popular tools like Zapier, Make, Google Sheets, ActiveCampaign, MailChimp, ConvertKit, and HubSpot. It also has its own App Store with 61 apps to extend its functionalities. 

The built-in live chat feature, ManyChat Inbox, allows you to hand over conversations from your chatbot to customer support agents. 

ManyChat Inbox Pro offers advanced features like agent chat analytics, creating groups of team members, and auto-assigning conversations.

ManyChat Growth Tools

ManyChat’s Growth Tools drive traffic from social channels to your chat automations. 

On Facebook and Instagram, you can create Ref URLs, automatically reply to comments, send notifications, and connect ads to your chatbots. 

On WhatsApp, you can send Message Templates to start conversations. These tools are essential for driving user engagement and expanding your reach.

Why Choose ManyChat Over Competitors?

Here’s why.

1. Versatility

ManyChat’s multi-channel support and extensive integration capabilities make it versatile for businesses in various industries, including e-commerce and digital marketing. 

Whether you need to automate customer service, drive sales, or engage users, ManyChat can be tailored to meet your needs.

2. Community and Support

ManyChat offers extensive support resources, including tutorials, webinars, and a dedicated help center, along with a vibrant user community. 

This ensures you have the assistance you need to get the most out of the platform. 

The large Facebook community (100K+ members) is also a great resource for learning and asking questions.

3. Continuous Innovation

ManyChat constantly evolves with regular updates and new features, ensuring you always use a cutting-edge tool for customer engagement. 

This commitment to innovation means you can rely on ManyChat to stay ahead of the competition.

Pros

  • Easy-to-use Flow Builder
  • Unlimited Custom Fields & Tags
  • Integrates with Facebook, Instagram, WhatsApp, SMS, & Telegram
  • Drive Users to Funnels with Growth Tools
  • Send Broadcasts, Sequences and Rules
  • Built-in Live Chat + Integrations with Zapier and Make
  • Built-in AI: Intents, AI Steps & AI Flow Builder Assistant

Cons

  • It’s hard to translate your chatbot to multiple languages

ManyChat Support

ManyChat provides extensive tutorials, proper documentation, and good customer support. 

The large Facebook community (100K+ members) is also a great resource for learning and asking questions. 

ManyChat’s commitment to support ensures you can always find the help you need to maximize the platform’s potential.

Should You Use ManyChat?

Absolutely. 

ManyChat is one of the best chatbot platforms for creating chatbots on Facebook Messenger, Instagram, WhatsApp, Telegram, and SMS. 

Its easy-to-use flow builder, essential chatbot elements, built-in live chat, AI features, multi-channel publishing, marketing possibilities, direct integrations, and useful analytics make it a fantastic choice for businesses looking to enhance their customer engagement. 

Whether you’re just starting out or looking to scale your chatbot capabilities, ManyChat offers the tools and support you need to succeed. 

Sign up for ManyChat today and elevate your customer engagement with powerful chat automations and multi-channel support.

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