9 Social Media Management Tools that can Boost your Business

Social media has become a popular platform for individuals and businesses to connect, share, and discover. 

Most people today make purchasing decisions based on what they see on social media. 

In fact, recent research indicates that 76% of consumers have bought a product spurred by a social media post. 

However, the ever-increasing competition on social media poses a challenge for businesses to consistently create engaging content and share it at optimal times. 

Many find it challenging to maintain a strategic online presence. The good news is, that businesses can overcome these hurdles by adopting social media management tools. 

These tools streamline the process of content creation, scheduling, and analytics. 

To help you, I’ve curated a list of 9 indispensable social media management tools to empower your business growth. 

Keep reading to discover tools to elevate your social media game and boost your business to new heights!

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9 Crucial Social Media Management Tool to Grow your Business

Let’s now delve into the 9 important social media management tools that can help you streamline content creation, enhance scheduling efficiency, and amplify your business’s online presence.

1. AgoraPulse

Agorapulse stands out as a powerful social media management tool catering to small businesses, providing comprehensive features for community building, competitor monitoring, and moderation. 

Its dynamic interface proves effective for seamlessly running social campaigns through a unified dashboard.

The tool seamlessly integrates with major social media networks including Facebook, LinkedIn, Twitter, YouTube, and Instagram.

Let’s check out its features.

Key Features

• Tailored content creation: Customize posts meticulously for peak performance before scheduling.
• Real-time social monitoring: Stay connected by monitoring brand mentions and industry conversations.
• Insightful performance analysis: Access comprehensive performance data for all your posts.
• Unified social media inbox: Efficiently manage conversations from various platforms in one consolidated inbox.
• AI writing: Swiftly generate creative ideas and captions using an AI writing assistant.

2. Hootsuite

Hootsuite is a versatile software that efficiently centralizes all social media management activities into a unified dashboard, eliminating the need for multiple tools. 

It’s widely utilized across various industries, including education, finance, government agencies, and healthcare organizations globally. 

Hootsuite is particularly effective for scaling agencies and enterprise-level businesses.

With robust collaboration tools, it caters well to larger teams, but its higher pricing may pose challenges for growing businesses or individual marketers.

Key Features

• Scheduling and publishing: Plan, create, and schedule posts for automatic publishing at designated times.
• Engage customers: Unified social inbox for monitoring, responding and automating replies with AI chatbots.
• Social listening: Track brand mentions, keywords, and hashtags to stay informed about online trends and opinions.
• Social media ads: Manage Facebook, Instagram, and LinkedIn ads directly from Hootsuite’s dashboard.
• Analytics: Access analytics data from connected profiles on multiple platforms in one centralized dashboard.
• Team collaboration: Facilitate seamless collaboration with well-defined roles for team members and clients.
• Employee advocacy: Extend reach by enabling employees to share company posts on their social profiles.
• AI writer: Simplify caption creation with faster and easier social media post writing using AI assistance.

3. Buffer

Buffer is a comprehensive tool catering to individuals, small agencies, growing start-ups, and established enterprises for all aspects of managing social media presence. 

Users can create shoppable pages linked to bios, enhancing conversions and sales.

Buffer offers a free plan with limited features, allowing users to explore the tool, while higher plans follow a per-channel pricing model. 

Despite being proficient, the absence of chat support slightly impacts the overall user experience with Buffer.

Key Features

• Post planning and automation: Tailor and schedule posts seamlessly with Buffer’s content scheduling.
• Analytics: Obtain detailed analytics and shareable reports for each linked social profile.
• Seamless engagement: Manage audience interactions, including messages and comments, through Buffer’s social inbox.
• Collaboration: Foster smooth collaboration with the team and involve clients in the post approval workflow.
• Landing page-maker: Utilize the Start Page feature to craft visually appealing landing pages driving conversions from social media traffic.

4. Sprout Social

Sprout Social enhances communication between businesses and users through efficient social media management.

With features like social listening, automated posting, engagement, and analytics, it swiftly improves social media activity metrics. 

Offering a suite of tools, including Smart Inbox, Publishing, Analytics, Monitoring, CRM, External Integrations, Mobile Access, and Account Structure, Sprout Social optimizes social marketing plans. 

Integrated with popular networks like Facebook, LinkedIn, Twitter, and Zendesk, it enhances work quality with features such as Sprout Social Feeds, Smart Inbox, and Sprout Queue.

Key Features

• Smart inbox: Efficiently manage and respond to messages and comments in one unified inbox.
• Publishing: Schedule and automate social media posts for optimal engagement.
• Analytics: Gain insights into social media performance with comprehensive analytics.
• Monitoring: Utilize social listening features to track brand mentions and industry conversations.
• CRM integration: Strengthen customer relationships with integrated customer relationship management capabilities.

5. Lately

Lately, an AI-based social media management software, transforms your captions into compelling social media posts across various content formats such as blogs, videos, podcasts, or articles, all without a hefty investment. 

Recognized as one of the advanced tools in social media management, Lately excels in syndicating content across multiple stakeholder accounts, extensively utilized by small and medium businesses across diverse markets and industries.

Notable features include calendar management, data export, keyword tracking, marketing automation, social media monitoring, external integrations, scheduling, interactive dashboard, and contact management.

This tool proves invaluable by significantly reducing reliance on social media agencies and slashing content creation and posting time by an impressive 90%. 

Renowned for its ability to exponentially increase productivity, Lately efficiently accomplishes hours of work in just minutes, making it a go-to solution for enhancing brand communications, thought leadership, and overall social media marketing.

Key Features

• AI-powered content transformation: Turns captions into impactful social media posts across diverse content formats.
• Multi-account syndication: Distributes content seamlessly across multiple stakeholder accounts.
• Versatile application: Ideal for blogs, videos, podcasts, and articles for cost-effective social media management.
• Calendar management: Efficiently plans and organizes content schedules.
• Productivity boost: Cuts down content creation and posting time by an impressive 90%.
• Comprehensive analytics: Provides data export, keyword tracking, and marketing automation features.
• Wide integration: Connects with external platforms for enhanced functionality.
• Interactive dashboard: User-friendly interface for streamlined management.
• Contact management: Facilitates efficient organization of contacts for targeted outreach.

6. Sendible

Sendible caters specifically to the needs of brands and agencies, fostering seamless communication with teams and clients. 

This agency-focused tool supports major social media and blogging platforms, including WordPress, Medium, and Tumblr, offering a unified dashboard for collaborative content creation and performance monitoring.

It’s crucial to acknowledge, however, that Sendible has been noted for less-than-ideal experiences concerning the quality of its customer support.

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Key Features

• Publishing efficiency: Streamline content creation with Sendible’s scheduling and automation features for simplified publishing.
• Collaboration excellence: Coordinate seamlessly with team members and clients, enhancing task management and approval processes.
• In-depth analytics: Gain a comprehensive understanding of content effectiveness and audience behavior through detailed analytics.
• White label solutions: Boost revenue with customizable social media management solutions tailored for clients, featuring unique branding.

7. CoSchedule

CoSchedule stands out as a social media management tool with a strong focus on social performance.

Offering resourceful content management through its calendar feature, it includes a ReQueue feature that automatically populates the queue with top-performing posts.

Supporting major social media platforms such as Facebook, LinkedIn, Instagram, Pinterest, and Tumblr, CoSchedule also facilitates connections to WordPress and Hubspot accounts. 

Additional features encompass a custom social media calendar, ReQueue for automated posting schedules, team collaboration, bulk scheduling, social campaign templates, and integration with nine other tools.

Key Features

• Content-centric management: Prioritizes content and scheduling for enhanced social performance.
• Resourceful calendar: Efficient content management with a feature-rich calendar.
• ReQueue automation: Automatically fills the posting queue with high-performing posts.
• Platform support: Extensive coverage, supporting Facebook, LinkedIn, Instagram, Pinterest, Tumblr, WordPress, and Hubspot.
• Custom social media calendar: Tailor your social media schedule to meet specific needs.
• Team collaboration: Seamless collaboration for enhanced workflow efficiency.
• Bulk scheduling: Streamline posting processes with bulk scheduling capabilities.
• Social campaign templates: Simplify campaign planning with customizable templates.
• Integration flexibility: Connects with nine other tools for expanded functionality.

8. Content Studio

For effective social media content management, ContentStudio is your go-to tool. It serves as a comprehensive content curation tool, aiding in the discovery, planning, publishing, and analysis of your social media content.

Distinguished among social media management tools, ContentStudio provides hashtag suggestions and incorporates an in-built SEO optimization toolbox. 

Additional features include content and hashtag suggestions, an SEO toolbox, a unified social inbox, team collaboration, evergreen content recycling, bulk scheduling with RSS feeds, customized reporting, and omnichannel analytics.

ContentStudio ensures connectivity to major social media platforms and blogging sites such as WordPress and Medium.

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Key Features

• Comprehensive content management: Facilitates discovery, planning, publishing, and analysis for effective social media content.
• Hashtag suggestions: Enhance post visibility with helpful hashtag suggestions.
• SEO optimization toolbox: Utilize built-in tools for seamless SEO optimization.
• Unified social inbox: Streamlines social interactions with a unified inbox.
• Team collaboration: Promotes collaborative efforts within teams for efficient workflow.
• Evergreen content recycling: Repurpose and recycle evergreen content for sustained relevance.
• Bulk scheduling and RSS feeds: Streamline posting with bulk scheduling and integrate content through RSS feeds.
• Customized reporting: Generate tailored reports for in-depth insights.
• Omnichannel analytics: Gain a comprehensive view with analytics across various channels.
• Platform connectivity: Connect seamlessly to major social media platforms and select blogging sites like WordPress and Medium.

9. Zoho Social

Zoho Social simplifies brand management on social media with user-friendly tools for creating custom reports, analyzing performance, and focused monitoring. 

Connect your Facebook, Twitter, LinkedIn, Instagram, and Google My Business accounts seamlessly. The platform boasts special CRM integration, enhancing customer engagement and management. 

Additional features include SmartQ, automated reports, monitoring, and collaborative tools for team interaction.

Zoho Social introduces a new premium plan priced at $65/month, allowing management of up to 10 social media profiles and the addition of 3 team members. 

Notably, a free plan is also available, positioning Zoho Social among the best free social media management tools.

Key Features

• Effortless brand management: Simplify social media brand management with user-friendly tools.
• Custom report creation: Generate tailored reports to gain insights into social media performance.
• Platform connectivity: Connect and manage Facebook, Twitter, LinkedIn, Instagram, and Google My Business accounts seamlessly.
• CRM integration: Engage and manage potential customers effectively with integrated CRM.
• SmartQ: Optimize posting schedules for maximum impact.
• Automated reports: Streamline reporting processes with automated features.
• Monitoring and listening: Stay informed through effective social media monitoring and listening capabilities.
• Team collaboration: Collaborate seamlessly with team members for efficient workflow.

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Final Thoughts

Social media management tools play a pivotal role in streamlining brand presence, offering unique features for effective content creation, scheduling, and analytics. 

They can enhance collaboration, boost engagement, and optimize social campaigns. Remember, each tool has its distinct strengths and capabilities. 

Therefore, explore the array of options mentioned above to find the one that aligns seamlessly with your specific social media management needs to elevate your online presence, and grow your brand with these powerful tools.

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